Client Feature · Economic Growth and Development · Entrepreneur Resources · Entrepreneurship · Sports

Successful East Tennessee Fishing Technology Company is Reeling in Customers

The following 3 stories are recent Press Releases of successful local fishing tech company, Connect Outdoors


Connect Scale

Connect Outdoors Forms and Acquires ConnectScale

Successful East Tennessee Fishing Technology Company Acquired

Johnson City, TN – May 29 – Connect Outdoors forms and their first order of business is to acquire Blountville company ConnectScale.  Connect Outdoors will serve the outdoor recreation industry, a $400B a year industry with innovative products and services.  The founders of Connect Outdoors immediately acquire three-year-old Blountville company, ConnectScale. ConnectScale started with creating the 1st Bluetooth Fishing Scale and integrated logging app and recently launched a Software-as-a-Service platform to manage fishing tournaments.  ConnectScale is the highest rated fishing app (4.8/5) on the Apple app store and has grown revenue each year.

ConnectScale is growing and getting ready for some exciting times.  Being acquired by Connect Outdoors allows us to better brand our efforts and to continue our growth”, said Ben Arnold founder and CEO of ConnectScale.  “Anglers spend $49B annually but innovation in this industry has been slow. We are pleased to be able to offer anglers all over the world fun new products

Connect Outdoors is looking to obtain Opportunity Zone funding to facilitate the projected growth and is located at the ETSU Innovation Lab, in an Opportunity Zone, in Johnson City, TN

ConnectScale Partners with Mount Juliet High School Fishing Club

ConnectScale to Provide Tournament Platform for Middle Tennessee Fishing Club

Johnson City, TN – June 10 – W. Scott Morris, Connect Outdoors VP of Tournament Operations announces a partnership with Tennessee’s largest high school fishing club, Mount Juliet Fishing Club.  Connect Outdoors will help the club with fundraising, boat captain coordination, a parental and audience watch platform, and student bio-resumes. In exchange, the club will provide product feedback and will create pictures and videos for the company’s social media efforts.

“We are truly excited to partner with Mount Juliet Fishing Club. The need for a repeatable fishing fundraising platform will change the way high school fishing teams raise money. Our ConnectTrak allows families the opportunity to view real-time results. Captains can coordinate catch logs and use the database for future events.  And student-athletes have the ability to build a fishing resume with their actual catch logs and tournament stats. The Connect Scale application is the foundation for juniors and seniors in high school programs development”, said Morris.

“The Mt Juliet Fishing team is proud to announce this partnership with ConnectScale and we are looking forward to the opportunity to use and share the benefits of this product and all it has to offer. Plus we have the added benefit of ConnectScale helping us with our fundraising needs. It’s a win-win for our team.  Thank you ConnectScale for this opportunity,” said Coach Gary Redic.

Connect Outdoors Hires VP of Tournament Operations

Nashville Resident joins East Tennessee Fishing Technology Company


Johnson City, TN – June 3 – Connect Outdoors, Inc. announces the addition of W. Scott Morris as its new Vice President of Tournament Operations.  Connect Outdoors recently launched a real-time fishing tournament platform at the Battle of Chick in Dayton, Tennessee.  Under Morris’ leadership, Connect Outdoors will be expanding its tournament services that will include a Team format and updated tournament director platform. Morris is a lifelong angler, lifetime BASS member and frequent fishing tournament participant, Morris sees great potential for the service. Fish are caught on the lake, weighed with the ConnectScale, authenticated with a photo, and recorded on the live real-time leaderboard.  Anglers on the lake can see immediately if their recent catch is the winner, or just a bit too small.


“I am honored to join Connect Outdoors family. I truly believe our Team will modify and drive the fishing tournament industry, We have an opportunity to work in liaison with incredible manufactures, tournament trails, coaches, teams and wonderful advocates of the outdoor industry with the end goal of using technology and conservation to showcase, grow and preserve our sport.”

For more information on Connect Outdoors and ConnectScale, visit http://GoConnectOutdoors.com, or


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s